[ Tech Boy's nose wrinkles at the sound of the leprechaun's name but nods. He's opting for the longer version because, well, he brought the damn thing up himself. ] The Old Gods are dying in droves because we, the New Gods, are replacing them in America. It's my job to bring the old fucks into the fold, to give them new avenues to reach their worshipers, to give them the opportunity to partner with the winning side to get their message out, to boost their signal before it goes out entirely. [ He makes a derisive sound through his teeth. ] But the Old Gods and those that serve them, like Mad Sweeney, are set in their ways and are determined to die fighting rather than adapt to a changing world. So it's going to end up being a bloodbath. [ His brow furrows. ] Shadow Moon is a special case. He works for the opposition, but he's human so his role is unclear. We've made a truce here because I really haven't got anything against him. Not really. The war's not personal. It's progress.

[ There's no "live and let live" when there's only so much worship to go around in a country that's steadily growing more atheist. It may not come off sounding like the noblest of causes, but it's all he's got. He's been working this angle on the Old Gods for a long time. Longer than a "new" god would like to admit. Does he choose to fight in it? ]

Sure. [ That isn't a strong "yes." ] But it's not really a choice, is it? Progress or death.